When getting ready to watch a movie, there are few things worse to see in the opening credits than the following word: Hasbro. If a movie begins by announcing Hasbro as one of its production companies, that’s your hint to duck for cover. The Transformers Trilogy, Battleship and G.I. Joe: The Rise of Cobra are prime examples of bad movies based on toy lines. The special effects might be there, but the writing of the characters and dialogue implies either a low perception or hatred of children and young adults (the target audience). I understand that not everyone can be like Pixar, but you don’t have to treat your viewers like morons.
And so, there I was, watching Hasbro flash across the screen. What fate would befall my viewing of G.I. Joe: Retaliation?
Actually, I left satisfied. Seriously.